Ecommerce for YMC
YMC, short for "You Must Create," is a London-based fashion brand known for its contemporary and understated aesthetic, founded in 1995.
When seeking a transition from WooCommerce to Shopify, YMC took the opportunity to entrust us with a complete redesign.
The result is an updated look-and-feel, improved user experience, seamless integration of shopping and editorial content and leveraged customer retention opportunities.
Shoppable editorial
The new look is both utilitarian and light; a direct translation YMC’s design ethos.
Add to cart from magnified view
Making space for large brand imagery creates context throughout the shopping journey.
Campaign imagery and featured products on PLP
Shopable editorial