While navigating the replatform to Shopify, we introduced two editorial sections for YMC to share their collaborations and special projects. Tagged images and product modules make each story instantly shoppable.
We undertook the new website design at the same time YMC was undergoing a major brand overhaul. The new look is both utilitarian and light; a direct translation of YMC’s design ethos.
Throughout the design process and after launch, we ensured there was space for large brand imagery, creating context and immersion throughout the shopping journey.