QP is a quarterly magazine for high-end watches and jewellery. New creative director Mujdé Metin shifted the focus from performance metrics to luxury and design.
We built a versatile site to translate their print-first article formats. As a nod to watchmaking, layouts shift with the time of day.
Editorial
- Branding
- Interface Design
- UX Design
- Build
The website's layouts shift with the time of day, changing the balance between image and typography, which produces dramatic compositions.
Our variable logo can be adapted to interact with the cover photography.
