QP is a quarterly magazine for high-end watches and jewellery. New creative director Mujdé Metin shifted the focus from performance metrics to luxury and design. We built a versatile site to translate their print-first article formats as a nod to watchmaking with layouts that continually change with the time of day.
Editorial
- Branding
- Interface Design
- UX Design
- Build
- E-commerce
- Logo Design
Layouts programmatically shift with the time of day, changing the balance between image and typography, producing dramatic compositions.
A variable logo was newly designed for the magazine that can be adapted to interact with the cover photography and responds dynamically to the changes in web layouts.
