As a response to the archetypal playfulness of agency websites, we proposed a stern typographic skeleton and unbalanced grid. This delivers a rigid backdrop for the versatile work of Mini Title’s extensive roster of world-class creatives.
A ten-column grid, which deviates from the more common twelve-columns, forces layouts which are unbalanced and unexpected.
Each artist’s profile features portfolios of selected work and an appended news archive.
Works across the site can be exported as PDFs and downloaded on the fly.
Beyond the website, we carried through the design concept to Instagram reels and posts as part of broader digital branding.