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For the reveal of Matthew M. Williams’ first collection at the French fashion house, their e-comm needed a refresh.
We have developed a bolder and cleaner look for the core shopping experience and the collection presentation.
Collection presentation
Introducing a tightened grid and taking advantage of the full viewport width, we were able to increase image sizes drastically.
On small screens, we introduced a list view that presents products at full-width.
The simplified filtering interface makes browsing the catalogue faster and more intuitive.
Product filters on listing pages
Product pages have a stronger visual impact. Purchasing options are presented when prompted which gives the customer space to make an informed choice.