About:Blank’s pieces are made for a discerning community who appreciates every stitch, from headwear down to legwear. The minimal ecommerce platform we created elevates their ethos of design and quality, enhancing their relationship to their community through streamlined product navigation. Clean lines let the garments speak. Fast purchase funnels accelerate fleeting drops. And exclusive access for members creates an extension of their private channels.
Not hiding behind hype, About:Blank uses their drops to build their community, working within their wider network to design collections and host events. Countdowns lock the full site leading into each drop with member only access prior to public release.
The site was designed with effortless experience in mind and a refined approach to A:B's brand language. Modular product listing and homepage modules allow seamless shopping across the entire site, while streamlined mobile designs work for minimal effort towards conversions.
Popular pieces sell out quickly on drop days, so we sped up check out with add to the bag immediately accessible from anywhere on the site. The mobile PLP was designed for minimal friction and direct to cart interactions.
PLPs including advanced filtering and the ability to switch between product and model shots seamlessly, combined with clean and flexible PDPs streamlining product information, size guides, and purchase information.
A major draw for About:Blank was the ability to bring lifestyle video, images, and products together across platforms. Lookbooks and behind the scenes bring the collections back to the reel.